Natural food dyes are winning the snack wars - Fast Company Middle East - Dining and Cooking

MAHA’s one achievement so far: voluntary elimination of artificial food colors

RFK Jr’s Make America Healthy Again (MAHA) made many promises, most of them still in the works.  But one seems to be well on the way to being achieved.  Under MAHA pressure, some companies agreed to voluntarily remove petroleum-based food colors by the end of 2027. I went to the Target in Ithaca, NY last week and could not find a single kids’ cereal containing the dyes Red 40, Yellow 5 and 6, and Blue 1. Target promised not to sell cereals with …

Natural food dyes are winning the snack wars - Fast Company Middle East - Dining and Cooking

Since last year, the Food and Drug Administration (FDA) has moved to phase out synthetic dyes from food. Now, research shows that consumer demand is trending in the same direction as shoppers opt for products that use natural colorants like beets, grape, paprika, and turmeric instead of artificial dyes. According to a new report from the trade group National [...]