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Multisensory Communication in Hospitality Branding: Developing Olfactory Brand Identity Using Tropical Essential Oils in Indonesia
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Multisensory Communication in Hospitality Branding: Developing Olfactory Brand Identity Using Tropical Essential Oils in Indonesia
The trend towards experiential consumption in international tourism has led to an increased emphasis on the need to leverage multisensory communication in hospitality branding, paying specific attention to olfactory stimulation, which remains less researched. Even though sensory marketing has ...
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