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Moving beyond vanity metrics and maximising marketing ROI - Campaign Middle East

Summary by Campaign Middle East
Panel 1 explored the challenge in distinguishing between vanity metrics and those that genuinely reflect marketing ROI and performance. In a landscape flooded with metrics, dashboards, and data, marketers must learn to identify what truly matters. Campaign Middle East hosted its second event of 2025, Campaign Breakfast Briefing: Talent and Technology 2025, at The Metropolitan […] The post Moving beyond vanity metrics and maximising marketing ROI…
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3 Marketing Metrics That Actually Move the Needle

Discover the 3 marketing metrics that actually drive strategic decisions, improve ROI, and align marketing with business growth.

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Campaign Middle EastCampaign Middle East

Moving beyond vanity metrics and maximising marketing ROI - Campaign Middle East

Panel 1 explored the challenge in distinguishing between vanity metrics and those that genuinely reflect marketing ROI and performance. In a landscape flooded with metrics, dashboards, and data, marketers must learn to identify what truly matters. Campaign Middle East hosted its second event of 2025, Campaign Breakfast Briefing: Talent and Technology 2025, at The Metropolitan […] The post Moving beyond vanity metrics and maximising marketing ROI…

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Campaign Middle East broke the news in on Tuesday, April 22, 2025.
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