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Morrisons fights Germans with greater personalisation - DecisionMarketing
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Morrisons fights Germans with greater personalisation - DecisionMarketing
Morrisons is going back to the future, with a major expansion of its use of physical coupons, only this time with added personalisation, as it steps up its fight against Aldi and Lidl who are fact encroaching on its market share The supermarket, which unveiled 2,500 price cuts last month, has signed a new partnership with digital marketing specialist Ecrebo to enhance its ability to generate immediate personalised coupons, offers and messages to…
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