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Mitchum Channels Its Southern Roots in Bold New Campaign Targeting a Performance-Driven Generation – Marketing Communication News
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Mitchum Channels Its Southern Roots in Bold New Campaign Targeting a Performance-Driven Generation – Marketing Communication News
“Southern Strength” by Terri & Sandy Primes the Iconic Brand for a New Era Mitchum, the legendary deodorant brand formulated for sweat-blocking and odor-fighting power is embracing its heritage in a bold new campaign aimed at a new generation of consumers. The campaign, titled “Southern Strength,” created by independent advertising agency, Terri & Sandy, taps into the brand’s 1959 Tennessee roots and positions the brand as a performance-first sta
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