US Edition
Mistplay for iPhone Launch Unlocks New Scale and Rewarded Inventory for Game Advertisers
- Mistplay, a Montreal-based company founded in 2016, released Mistplay for iPhone in the US on May 21, 2025, expanding its rewarded play platform to iOS users.
- The release follows years of Mistplay innovating rewarded advertising on Android and responds to partner demand for iPhone availability and new advertising solutions.
- Mistplay for iPhone introduces a new reward system where players earn incentives through in-game events, tournaments, trivia, and surveys, unlocking fresh ad inventory for publishers.
- The platform operates in nine key markets with millions of active users and has driven hundreds of millions in in-app purchase spend, delivering high-lifetime value players at scale.
- Mistplay aims to help publishers achieve advertising goals and ROI by acquiring loyal, high-value users while pushing the rewarded advertising industry forward with a global iPhone rollout planned for 2025.
36 Articles
36 Articles
The Berkshire Eagle
Mistplay for iPhone launch unlocks new scale and rewarded inventory for game advertisers
MONTREAL, May 21, 2025 /PRNewswire/ - Since its foundation in 2016, Mistplay has powered the leading rewards-based user acquisition platform for mobile gamers, delivering high-LTV players at scale through its proven rewarded play model. Today, we're thrilled to announce the…
Mistplay for iPhone Launch Unlocks New Scale & Rewarded Inventory for Game Advertisers
Since its foundation in 2016, Mistplay has powered the leading rewards-based user acquisition platform for mobile gamers, delivering high-LTV players at scale through its proven rewarded play model. Today, (May 21st, 2025) we’re thrilled to announce the long-awaited release of [...] The post Mistplay for iPhone Launch Unlocks New Scale & Rewarded Inventory for Game Advertisers appeared first on ExchangeWire.com.
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