MINI Spy Cinema Takeover

MINI launches spy-themed JCW campaign - Mobile Marketing Magazine

MINI has launched a new campaign, “Agents of Fun,” marking its largest cinema partnership to date. Designed to promote the new MINI John Cooper Works (JCW) range, the three-month, nationwide initiative transforms the movie-going experience into a playful spy-themed adventure. Created by Monks, the campaign hijacks Cineworld cinemas across the UK with a suite of immersive elements, including on-screen ads styled as redacted intelligence memos, br…

MINI Spy Cinema Takeover

MINI Launches Nationwide Cinema Takeover with ‘Agents of Fun’ Campaign for New JCW Range A bold,… The post MINI Spy Cinema Takeover | Immersive Experience appeared first on TIme News.

Slow Horses star in Mini's spy-themed Cineworld takeover - Marketing Beat

Car firm Mini has unveiled a cinema takeover to push its new John Cooper Works (JCW) range. Titled the ‘Agents of Fun’, the marketing drive will run in Cineworld theatres nationwide for three months, It stars Jack Lowden, who plays River Cartwright in Apple TV’s hit spy show Slow Horses. Crafted by creative agency Monks, the work features a hero film and blipverts, an online booking takeover and branded foyers. At the centre of the campaign is a…