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Mindshare 'has its Weetabix' to win brief without a pitch - DecisionMarketing
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Mindshare 'has its Weetabix' to win brief without a pitch - DecisionMarketing
WPP Media might not have had the best of starts after seeing both Mars and Coca-Cola accounts exit within weeks of launch in the US but in the UK, at least, Mindshare is showing its mettle after renewing its partnership with cereal giant Weetabix without a pitch. The breakfast brand, which can trace its roots back to 1920s Australia, said the move – which followed an initial 18 month contract – followed a successful partnership that has exceeded…
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