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Milk-Bone and Jif Collab on a Pop-up, Dog-friendly ‘Museum’

Summary by Event Marketer
There are brand collaborations that make headlines, and there are brand collaborations that make sense. In the case of Milk-Bone and Jif’s latest venture, both circumstances apply. The two J.M. Smucker-owned companies recently teamed up to create new Peanut Buttery Bites dog treats, then leaned into collab and drop culture to promote the product with a furball-friendly, museum-themed launch event hosted March 28-29 in New York’s Union Square. As…
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Milk-Bone and Jif Collab on a Pop-up, Dog-friendly ‘Museum’

There are brand collaborations that make headlines, and there are brand collaborations that make sense. In the case of Milk-Bone and Jif’s latest venture, both circumstances apply. The two J.M. Smucker-owned companies recently teamed up to create new Peanut Buttery Bites dog treats, then leaned into collab and drop culture to promote the product with a furball-friendly, museum-themed launch event hosted March 28-29 in New York’s Union Square. As…

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Event Marketer broke the news in on Friday, April 4, 2025.
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