Mike Ashley continues leisure push with Boom Battle Bar deal

Mike Ashley continues leisure push with Boom Battle Bar deal

A company backed by Mike Ashley has snapped up Boom Battle Bar for £11m, extending the retail tycoon’s push into leisure and hospitality.  Leisure operator We Do Play, which is backed by Ashley’s Frasers Group, has bought back the business its bosses founded from experiential leisure group XP Factory.  Mike Ashley began his retail empire [...]

Boom Battle Bar buyback sets up investment in London venues

Frasers Group-backed leisure and hospitality operator We Do Play announces the acquisition of Boom Battle Bar from XP Factory PLC for total consideration of up to £11 million, returning the brand to the team behind its creation and strengthening We Do Play’s position as the