'Meeting Readers Where They Are': Nine Strikes AI Content Deal with Microsoft

Nine signs big AI deal with Microsoft sparking backlash

Journalists at the Sydney Morning Herald and The Age say they have been “blindsided’” by an announcement that Nine’s publishing division has struck a national-first deal with tech giant Microsoft to use their stories in its AI search results.

Microsoft Signs Deal to Use Nine News Content in AI Assistant Copilot

Microsoft has inked a deal with Australian broadcaster and publisher Nine Entertainment governing the use of its news content in the company’s Copilot AI platform. Among Nine’s news-producing assets are TV station Channel Nine, and major metropolitan newspapers and digital mastheads, including The Sydney Morning Herald, The Age, and The Australian Financial Review. Microsoft said the agreement would allow Nine’s content to play a “crucial role i…

'Meeting readers where they are': Nine strikes AI content deal with Microsoft

Nine and Microsoft have signed an agreement that will see content from Nine’s mastheads used in Microsoft Copilot AI search results.As part of a one-year pilot deal, articles from the Australian Financial Review, The Sydney Morning Herald, The Age, Brisbane Times and WAToday will be used by Copilot — Microsoft’s AI assistance — to synthesise […]

Nine Inks Deal To Let Microsoft Copilot Reference Paywalled Content In AI Searches

Nine and Microsoft tie the knot on this AI. B&T similarly excited to sign partnership with Clippy.

Nine closes AI content deal with Microsoft

"As AI continues to evolve, the role of verified, premium journalism in grounding these outputs is essential."

Microsoft strikes its first Australian AI media deal to boost Copilot

The $4 trillion tech giant will reference real-time news from The Sydney Morning Herald, The Australian Financial Review and The Age to enhance its AI assistant.