Michelle Pfeiffer Sparked Backlash Against This Produce Coating, But How Worried Should You Be?

Michelle Pfeiffer Sparked Backlash Against This Produce Coating, But How Worried Should You Be?

Whole Foods isn’t the only grocer caught in the crosshairs over the controversial produce coating, Apeel. But it has become the flashpoint. The natural foods retailer’s inconsistent answers about whether it sells fruits and vegetables coated in Apeel’s invisible film have intensified consumer skepticism around a product already sparking concern across co-ops, comment sections, and even celebrity feeds. Actor Michelle Pfeiffer, who runs the first…