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Meta launches program to encourage startups to use its Llama AI models

  • Meta launched the Llama for Startups program in May 2025 to encourage U.S.-based startups to build applications with its Llama AI models.
  • The program targets startups incorporated in the U.S. With less than $10 million raised, at least one developer, and focuses on generative AI application development.
  • Selected startups receive direct technical support from Meta's Llama team and may obtain funding up to $6,000 monthly for six months to offset development costs.
  • Meta’s Llama AI models have been downloaded over one billion times, and the company announced in a blog post that participants can be awarded financial support of up to $6,000 monthly for a period of up to six months to assist with expenses related to developing and improving their generative AI projects.
  • This initiative aims to broaden Llama’s adoption in the competitive open AI market and reinforce Meta’s long-term open-source AI strategy amid challenges from rivals like OpenAI and Google.
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TechCrunch broke the news in United States on Wednesday, May 21, 2025.
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