Meta Leans Into Creator-Led Commerce in Apac

연합뉴스-Yonhap News Agency

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(Seoul = Yonhap News) Reporter Oh Ji-eun = Meta, targeting the Asia-Pacific (APAC) region, encompasses AI-based marketing tools and creator partnerships...

조선일보

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Meta has identified the Asia-Pacific (APAC) region as a key market for artificial intelligence (AI) and social commerce innovation. The strategy is to strengthen the social commerce ecosystem that connects product discovery to purchase through creator partnerships and AI-based advertising. Furthermore, the company dismissed concerns regarding profitability arising from large-scale AI infrastructure investment, stating that AI is already yielding…

medcom.id

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Holiday Shopping Study data conducted by Meta in collaboration with Ipsos shows that 50% of consumers in Asia Pacific shop online through social media. | The role of creators is becoming increasingly important in the Asia Pacific digital commerce ecosystem.