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Merkle expands ASDA partnership for George digital growth
Summary by cfotech.co.uk
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Merkle enters second decade of work for Asda's George - DecisionMarketing
Asda has expanded its 18-year relationship with Dentsu-owned Merkle to support the next phase of its ambitious digital growth strategy for the retailer’s clothing and homeware brand, George. Merkle will lead a new strategic programme designed to accelerate online growth and enhance customer experience for the brand, building on its existing remit to deliver end-to-end digital support for the brand. At the heart of the strategy is a jointly devel…
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