Men and Their Beauty: the New Rules of "Well-Being"

The Ifop Group wants to conduct a new international study on male beauty, conducted in Europe (France or the United Kingdom), the United States and China. Long regarded as a marginal segment, the male market now imposes itself as a major strategic lever for the actors of beauty. Understanding the uses, expectations, but also the brakes of male consumers becomes essential to imagine the offers and experiences of tomorrow. As Mélanie Hanoteau, Dir…