Tom Cruise's 'Digger' Gets Beaten by Melania Trump on One Key Metric
Marc Beckman said MELANIA beat Digger by 67% per theater, while Cruise’s film opened to $20 million globally against a $160 million budget.
- On Tuesday, Senior Advisor Marc Beckman posted that the biographical film Melania outperformed Tom Cruise's Digger by approximately 67% on a per-theater basis, despite opening in roughly half as many theaters.
- Digger earned just $20 million globally against a production budget of up to $180 million during its opening weekend, according to Deadline, making it Cruise's weakest opening in nearly two decades.
- Despite the per-theater metric advantage, Melania also underperformed commercially, grossing $16.7 million against Amazon's $75 million investment in acquisition and marketing, resulting in a significant loss.
- HuffPost called Beckman's social media post a "weird film flex," questioning the comparison since both projects failed to turn a profit during their theatrical runs.
- Director Brett Ratner exited industry isolation following the documentary's unexpected theatrical performance and is now set to direct the next Rush Hour installment, a project President Trump publicly supported.
11 Articles
11 Articles
Melania Trump’s Advisor Shades Tom Cruise’s ‘Digger’ After Box Office Bomb — Even Though ‘Melania’ Doc Also Flopped in Theaters
Melania Trump’s senior advisor Marc Beckman took to social media after Tom Cruise’s “Digger” flopped at the box office to explain to people how the First Lady’s much-reviled documentary “Melania” performed better at the box office earlier this year than mega-star Cruise’s latest endeavor. “On a per-theater basis, ‘Melania’ outperformed Tom Cruise’s ‘Digger’ by approximately […]
Tom Cruise's 'Digger' Gets Beaten by Melania Trump on One Key Metric
Tom Cruise’s “Digger” has been outperformed by Melania Trump’s documentary in one area of their box-office performance. The comparison was raised by Melania Trump’s senior adviser Marc Beckman, who pointed to the films’ theatrical results. His remarks have put the two very different releases side by side. Melania Trump’s documentary outperformed Digger on a per-theater […]
A-list movie star targeted by Melania Trump team with 'weird flex' about box office bomb
A top adviser to Melania Trump took a victory lap this week over Tom Cruise's newest box office bomb. He argued that the first lady's widely panned documentary did better business.Marc Beckman, the first lady's senior adviser and a producer on "Melania," posted the comparison on X on Tuesday."On a per-theater basis, MELANIA outperformed Tom Cruise's DIGGER by approximately 67%, despite opening in roughly half as many theaters," Beckman wrote. "(…
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