Megan Fox Helps Launch Erectile Dysfunction Ad Campaign: 'I Was Born For This'
The campaign uses Fox as a brand ambassador to push ED treatment into mainstream conversation, with ads set to run on TV and streaming.
- On Thursday, actress Megan Fox launched a campaign for Ro Sparks, a prescription erectile dysfunction treatment, personifying the medication in a red catsuit to destigmatize conversations about sexual health.
- Telehealth company Ro adopted this "very intentional" strategy after internal research found men are more receptive to sexual health marketing when the messenger is a woman.
- Fox describes the prescription-only treatment as a 2-in-1 solution combining sildenafil and tadalafil, which dissolves under the tongue for faster absorption in 15 minutes and lasts up to 36 hours.
- The campaign spans linear TV and streaming platforms; starting next week, tear-away posters across New York City will allow passers-by to "literally pick up Megan Fox as Ro Sparks."
- Fox has signed a long-term deal to serve as brand ambassador for one to two years, positioning Ro in a telehealth market projected to reach $187.5 billion by 2033.
16 Articles
16 Articles
American actress Megan Fox has become the face of an advertising campaign for a treatment for erectile dysfunction, saying she wants to help remove the stigma surrounding men's sexual health. The 40-year-old star of "Jennifer's Body" has starred in a campaign for American health company Ro. In the commercials, Megan Fox poses in a tight red jumpsuit, and the message is aimed at the pressure that men feel regarding their sexual performance. "I do…
Megan Fox Helps Launch Erectile Dysfunction Ad Campaign: 'I Was Born For This'
Megan Fox, 40, appears in a new campaign for Ro Sparks, a compounded erectile dysfunction treatment made from sildenafil and tadalafil. She told People she “personally felt like maybe I was born for this,” describing the project as a natural fit. The ad features Fox in a red catsuit with the Ro Sparks logo as she delivers product information through the campaign’s scripted messaging. She explains that the medication dissolves under the tongue, s…
"There's no better person who could have been involved in this," Fox said.
Megan Fox Turns Up the Heat in Red Hot Catsuit for Erectile Dysfunction Drug Campaign
Megan Fox slipped into something sexy for a spicy ad. “Hi, I’m not Viagra,” Fox, 40, began in the Thursday, October 1, ad, while wearing a skin-tight red catsuit and stiletto heels. “I’m Ro Sparks. A prescription medication for men.” In the next shot, Fox walked closer to the camera and showed off her glam, […]
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