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Media Trends Report 2025: Between Cautious Optimism and Accelerated Transformation

Summary by ifop.com
For the 9th consecutive year, the Media Trends Report, designed by Ifop x Strategies, was unveiled this Wednesday, May 14 at the Grand Prix Innovation Média, by Isabelle Trévilly, Director of the Media & Digital division at Ifop and member of the jury. The 2025 edition presents a lucid and nuanced panorama of the state of mind of media professionals, advertisers, communication managers...A finding? The sector is advancing, but with the caution o…
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Media Trends Report 2025: Between Cautious Optimism and Accelerated Transformation

For the 9th consecutive year, the Media Trends Report, designed by Ifop x Strategies, was unveiled this Wednesday, May 14 at the Grand Prix Innovation Média, by Isabelle Trévilly, Director of the Media & Digital division at Ifop and member of the jury. The 2025 edition presents a lucid and nuanced panorama of the state of mind of media professionals, advertisers, communication managers...A finding? The sector is advancing, but with the caution o…

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ifop.com broke the news in on Friday, May 16, 2025.
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