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Media Buying Briefing: Why Omnicom merged Mediahub and Hearts & Science

Summary by Digiday
Merging Hearts & Science and Mediahub into one agency that will operate under a new name and brand may not be the last move the holding company makes in simplifying its go-to-market offering.
DisclaimerThis story is only covered by news sources that have yet to be evaluated by the independent media monitoring agencies we use to assess the quality and reliability of news outlets on our platform. Learn more here.

2 Articles

Omnicom Media announced the regional launch of Flywheel in Latin America to boost sales, market share, and profitability for brands through digital commerce. The service will operate in an integrated manner across Argentina, Brazil, Chile, Colombia, Mexico, Peru, Uruguay, and Central America, combining regional and global capabilities in commerce strategy, data, and technology.

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Digiday broke the news in New York, United States on Monday, July 27, 2026.
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