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Published 2 days ago • loading... • Updated 2 days ago

Media agency vet Paul Woolmington on the balance of brand/performance with human/tech

Summary by Digiday

Canvas' full-funnel offering emphasizes data-side and performance chops in a way that balances the need for upper-funnel wisdom and lower-funnel insights

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Media agency vet Paul Woolmington on the balance of brand/performance with human/tech

Canvas' full-funnel offering emphasizes data-side and performance chops in a way that balances the need for upper-funnel wisdom and lower-funnel insights

2 days ago

Read Full Article

Paul Woolmington, a media agency expert, explores the relationship between brand value and performance alongside human and technology

Despite his apparent flaws, Paul Woolmington is a senior media-side executive with extensive experience in ad agencies. He has also applied his...

2 days ago

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list23.com broke the news in 2 days ago on Friday, May 23, 2025.

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