McVitie’s looks beyond biscuits in China as pladis targets £1bn brand
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retailtimes.co.uk
c-talk.co.ukMcVitie’s looks beyond biscuits in China as pladis targets £1bn brand
Discover what's happening in retail today, Retail Times publishes international & UK retail news covering products, data, tech, packaging, people, research, comment and much more. McVitie’s is stepping up its ambitions in China with a strategy that looks beyond the biscuits that made the British brand famous, as owner pladis seeks to build McVitie’s into a £1 billion global brand. While limited McVitie’s biscuits are already available in China, …
McVitie’s targets China with new snack range
McVitie’s owner pladis is expanding the brand in China with a new snack range developed specifically for local consumers as part of plans to build McVitie’s into a £1bn global brand. While a limited range of McVitie’s biscuits is already available in China, the business is broadening the brand’s presence through products created for Chinese […]
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