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Mcdonalds Inaugurates Snapchat's New "Sponsored Ai Lenses" Format - the Media Leader
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On the occasion of the return of his menu "Cropez le Monde", McDonalds France launched an immersive campaign from 1 to 13 July in partnership with Snapchat. Thanks to a Lens in augmented reality powered by the generative AI, users can travel virtually across several countries – Japan, South Korea, the United States – and discover the flagship products of each destination. This operation, designed with Snapchat, Starcom (Publicis), DDB Paris and …
McDonalds France celebrates the return of its menu "Cropez le Monde". To this end, the fast food brand joins Snap to offer customers a new experience in augmented reality. We find ourselves projected in McDonalds in (more...)This article McDonalds France first advertiser on filters doped with Snap's AI appeared first on La Revue du Digital.
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