McCann Taps Brendan Gaul to Lead Long-Form Entertainment Push

McCann Taps Brendan Gaul to Lead Long-Form Entertainment Push

TRAVERSE32 from Mediabrands to McCann as agency looks to expand Hollywood-style storytelling

TRAVERSE32 moves to McCann from IPG Mediabrands

McCann has named Brendan Gaul as Global Chief Entertainment Officer, bringing his award-winning original entertainment company TRAVERSE32 from IPG Mediabrands in a move that signals the agency’s growing push into long-form branded storytelling. Reporting directly to McCann and McCann Worldgroup Global CEO Daryl Lee, Gaul will continue as Global President of TRAVERSE32, where he’s built a track record of developing high-impact brand entertainment…

Brendan Gaul Named McCann’s Global Chief Entertainment Officer

NEW YORK, NY – August 13, 2025 – McCann today announced the appointment of Brendan Gaul as Global Chief Entertainment Officer, bringing with him the original entertainment company, TRAVERSE32, from IPG Mediabrands. This move signals McCann’s focus on building brands through all flavors of creativity, using long form entertainment storytelling to create deeper connections with audiences. Gaul will report directly to Daryl Lee, Global CEO of McCan…