Max Mara Takes Inspiration From Women Of The Wild For S/S 2027
Ian Griffiths mixed safari jackets, cargo vests and 1930s-inspired references to adventurous women in a show built around practical wearability.
- In Milan on Thursday, Max Mara presented its Spring/Summer 2027 collection, emphasizing utility-inspired designs like safari jackets, cargo vests and trench coats paired with 1930s adventure themes.
- Griffiths drew on his nearly 40-year tenure at the company, channeling 1930s explorers like Amelia Earhart and Osa Johnson to develop what he termed "corporate armor" and "equipment for living."
- Textural linen safari jackets and cargo vests dominated the silhouette, with functional bellows pockets and storm flaps defining the pieces; cutout backs and halter necklines added contemporary spice.
- Front row guests included Gossip Girl stars Leighton Meester and Kelly Rutherford, while critics praised the show as confident and free of gimmicks, emphasizing seamless wearability.
- Griffiths tests all designs on his office staff and advises wearers to remove uncomfortable clothing immediately, proving that fantasy can flourish within classic wardrobe building blocks.
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The trench wears long and wide, while the Saharan is available in linen or bright gabardine, fifty years after that imagined by Yves Saint Laurent. The trousers are wide and worn high waist. Max Mara "is inspired by the bold and cosmopolitan women of the 1930s, pioneers of the style as well as in the salons of the time", explained the brand in a press release. The bags are also large and carry both on the shoulder and on the back. For the brand,…
Max Mara is inspired by the bold and cosmopolitan women of the 1930s; extraordinary pioneers who have traced unexplored routes on the maps and social fabric of their time. From the intrepid explorer Freya Stark to the naturalist photographer Osa Johnson, to the pilot Eva Dickson and the fearless aviators Amelia Earhart and Beryl Markham: figures who have shown how talent and female determination know no boundaries.
Max Mara's Spring/Summer 2027 collection was unveiled on September 24th (local time). The collection elevates truly practical items—easy to wear and move in—into luxurious pieces.
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