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A Prada Paradise Has Opened in Milan, and the New Destination Is Both a Shop and a Museum

The eight-floor space combines retail, exhibitions and hospitality, with the Pradasphere permanent display tracing the brand’s history.

More than 100 years after Prada’s first store debuted in the Galleria Vittorio Emanuele II shopping complex, a massive expansion celebrates the brand’s enduring legacy

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Prada returns to its roots: VOGUE talks to CMO Lorenzo Bertelli about the past and future of the house at the opening of the new complex in Milan.

As Prada reveals its new eight-storey complex at the Galleria Vittorio Emanuele II in Milan, the group's marketing director deciphers the company's strategy for this location.

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Vogue Paris broke the news on Tuesday, September 22, 2026.
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