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Martin Sorrell issues stark warning to media agencies
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Martin Sorrell issues stark warning to media agencies
Former WPP global boss and S4 Capital owner Sir Martin Sorrell has warned media agencies they will be stripped of work by Google’s Performance Max and Meta’s Advantage+ AI ad systems.At Madfest in London this week, Sorrell doubled down on a prediction he made two years ago that AI is coming for most of the […]
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