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Marriott’s Monique Perlmutter: 75% of Travelers ‘More Open to Discovery’ During Travel Moments – Beet.TV
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Marriott’s Monique Perlmutter: 75% of Travelers ‘More Open to Discovery’ During Travel Moments – Beet.TV
SAN JUAN, Puerto Rico — Research commissioned by Marriott’s RIOTT Media and Kinective Media by United Airlines reveals that 75% of travelers demonstrate increased openness to brand discovery during travel experiences, representing convergence of intent and availability that creates heightened receptivity. “We found that about 75% of travelers are more open to discovery when they’re in this travel moment. It’s a little bit of the convergence of i…
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