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MarketCast: Tech Giants at the Heart of Consumer Fandom in 2025
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MarketCast: Tech Giants at the Heart of Consumer Fandom in 2025
We’ve previously covered why brand fandom is so important (TL;DR: growing fandom has been linked to revenue increases), and now it’s time to put some names to the companies currently winning with fandom. Market research firm MarketCast examined 162 brands across 21 categories for its 2025 Brand Fandom study, and the results suggest that brands that embed themselves in consumers’ daily lives across multiple touchpoints cultivate deeper and longer…
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