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Phil Schiller’s App Store Exit Reportedly Driven by Wariness over Future Plans

Summary by TechCrunch
Why is longtime Apple executive Phil Schiller stepping down from his role as the head of the App Store? Bloomberg’s Mark Gurman reports that Schiller’s

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Apple is considering changes to the App Store, according to Bloomberg's Apple reporter Mark Gurman. The goal is to increase the profitability and recurring revenue of the app store. However, it is not yet known what kind of ... Read more

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Phil Schiller would have chosen to step aside after the differences on the new strategy of the App Store, which Ternus and Cue want to make even more profitable despite legal and regulatory pressures.A controversial and potentially dangerous strategy. on macitynet.it Apple wants more money from the App Store, Schiller is not there and it is done aside

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New details indicate that Phil Schiller resigned due to opposition to Apple's new executives' plans to increase App Store profit margins. The post Behind the Scenes of Phil Schiller's Resignation; Apple Executives' Insistence on Increasing Profitability Was the Reason for His Resignation appeared first on Digiato.

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Philip Elmer‑DeWitt broke the news on Sunday, September 6, 2026.
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