Manchester City's response to its cheating scandal is an own goal

Manchester City's response to its cheating scandal is an own goal

We never got to run a crisis simulation for Manchester City’s current, widely dubbed “cheating scandal”. Some brands, facing a looming crisis, conduct dry-runs of what’s likely to hit them. Still, watching the City crisis unfold offers brand scholars an instructive case study in what can happen when an organisation’s crisis methodology appears starkly misaligned […]