British Cycling Appoints Serotonin as Lead Marketing Partner

British Cycling appoints Serotonin as lead marketing partner

National governing body British Cycling has appointed sports marketing agency Serotonin as its new digital marketing partner, following a competitive multi-agency pitch. Based in Manchester, Serotonin is a digital agency with clients including ASSOS of Switzerland, SUDU, Private White VC and SWI Cycling. Founded by Dom Carter and Clair Heaviside, Serotonin has a client base spanning the UK, Europe and the US. The agency adds that it… ‘will now s…

British Cycling Appoints Serotonin as Lead Marketing Partner

Manchester, United Kingdom--(Newsfile Corp. - July 18, 2025) - British Cycling has appointed sports-focused performance marketing agency

Manchester agency saddles up for British Cycling brief - DecisionMarketing

British Cycling has appointed a new digital marketing partner to support the national governing body in accelerating membership growth and event ticket sales through a blend of media strategy, creative direction, and full-funnel campaign execution.  Manchester-based sports-focused performance marketing agency Serotonin has been awarded the account following a multi-agency competitive pitch. The agency’s client base spans the UK, Europe and the U…