Making Its Offer Voluntarily Incomplete to Attract Membership

Designing a voluntarily incomplete offer is based on a specific strategic choice: to activate the active participation of the customer by giving him a margin of appropriation. It is not a design error or a flaw of finishing, but rather a subtle mobilization method. What is not provided becomes a lever of engagement, a call for intervention, a way of transforming the consumer into an actor of experience. The commercial relationship is redefined a…