Advertisers Gain Nearly 100 HP PC Audience Segments via Magnite
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Magnite expands the omnichannel capabilities and third-party integrations of its Orchestration coordination layer, dedicated to AI-led media purchasing workflows, with the support of TF1 PUB, DIRECTV Advertising and Butler/Till. The post Magnite extends its agent IA to linear TV, streaming and audio first appeared on The Media Leader FR.
Magnite Named Primary Video Ad Server and a Programmatic Technology Provider for HP TV+
Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, today announced it is the primary video ad server and a programmatic technology provider for HP TV+, providing access to programmatic demand across HP TV+ banner and video inventory. By tapping into Magnite’s omnichannel suite, HP TV+ can seamlessly connect advertisers with active PC audiences across […]
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