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Magnite Launches Orchestration to Connect IA Agents From Buyers and Sellers - The Media Leader EN
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Magnite announces a coordination layer allowing artificial intelligence-driven purchasing systems to interface directly with its infrastructure, with teethu and DirecTV Advertising among the first beta-phase partners. Magnite Orchestration creates a shared environment in which AI-driven purchasing systems can automatically discover, evaluate and activate premium omnichannel inventories. On the sales side, the Magnite Seller Agent allows publishe…
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