Magic Launches B2B Buyer Density Tool

Magic launches B2B buyer density tool

Independent media agency Magic has launched a proprietary data tool designed to help B2B marketers identify where their ideal customers are geographically concentrated, with early trials showing a 20% to 30% reduction in media wastage. The Buyer Density Analysis tool, unveiled on 18 June 2026, maps buyer concentration at a postcode level by combining Australian Bureau of Statistics Census and workforce data with business and geographic datasets.…

Magic launches postcode buyer density tool for B2B

Trials cut media wastage by up to 30% as the postcode-level analysis helps B2B marketers focus spend on higher-value buyers.

Magic Launches Buyer Density Analysis Tool For B2B Marketers

Ta-da! Magic sensibly avoids cutting woman in half and launches this new tool instead.

Magic unveils Buyer Density Analysis tool

Magic has launched a new Buyer Density Analysis tool aimed at helping B2B marketers optimize their media investment and sales targeting. The tool uses various data sources to identify where ideal customers are concentrated, potentially reducing media wastage for clients.The announcement:Independent media and growth agency, Magic, today unveiled its new, proprietary Buyer Density Analysis tool, […]