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M360: How a fake Snoop Dogg turned AFL Grand Final weekend into a marketing spike
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M360: How a fake Snoop Dogg turned AFL Grand Final weekend into a marketing spike
Session Will The Real Snoop Please Stand Up? The Power of Cultural Spikes Date 27 May 2026, Carriageworks, Sydney On Stage Laura Pennycuick, Head of Marketing, ANZ Treasury Wine Estates Phillip van Bruchem, Creative Director, Splash – Treasury Wine Estates Hannah Nickels, Head of Strategy & Operations, Bolster Group Alex Light, General Manager, Brand Partnerships, Bolster Group A 72-hour Snoop Dogg doppelganger activation at the AFL Grand Final …
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