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M&M’s and Lay’s just proved comfort food is a science, not a coincidence
- Familiar flavors are the biggest focus in the food industry in 2024, and this trend is intentional.
- Two separate studies published this year independently concluded that familiar flavors are key to comfort food's success.
- M&M’s introduced a freeze-dried caramel flavor that has been available nationally since January.
- Lay’s introduced a Bacon Grilled Cheese snack aimed at evoking comfort through familiar experiences.
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M&M’s and Lay’s just proved comfort food is a science, not a coincidence
Familiar flavors are becoming the biggest bet in the food industry this year, and it is not by accident. Companies are digging through their own ... Read moreThe post M&M’s and Lay’s just proved comfort food is a science, not…
Coverage Details
Total News Sources40
Leaning Left7Leaning Right8Center23Last Updated61% Center
Bias Distribution
- 61% of the sources are Center
61% Center
L 18%
C 61%
R 21%
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