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M&M’s and Lay’s just proved comfort food is a science, not a coincidence

  • Familiar flavors are the biggest focus in the food industry in 2024, and this trend is intentional.
  • Two separate studies published this year independently concluded that familiar flavors are key to comfort food's success.
  • M&M’s introduced a freeze-dried caramel flavor that has been available nationally since January.
  • Lay’s introduced a Bacon Grilled Cheese snack aimed at evoking comfort through familiar experiences.
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M&M’s and Lay’s just proved comfort food is a science, not a coincidence

Familiar flavors are becoming the biggest bet in the food industry this year, and it is not by accident. Companies are digging through their own ... Read moreThe post M&M’s and Lay’s just proved comfort food is a science, not…

·Missoula, United States
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Marietta Daily Journal broke the news in Georgia, United States on Wednesday, August 12, 2026.
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