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LVMH Moves Some European Media From Publicis to Havas

Summary by Adweek
LVMH is shifting part of its European media account from Publicis to Havas, while maintaining its U.S. partnership with Publicis.

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Following a consultation launched at the beginning of the year, France Travail entrusts Havas Paris with the management of its strategic advisory budget in communication, influence and management of the brand and campaigns, for each of its internal and external communication projects. The contract is based on a budget of...

LVMH chose to entrust its pan-European media budget to Forward Media, an agency of the Havas group. The luxury group ended its collaboration with Publicis Media on this perimeter on 1 January 2026. By 2022, GroupM (WPP Media) had lost this budget to Publicis Media. According to several consistent sources interspersed by The Media Leader, the management of the media budget of the group is shifting from Publicis Media to Forward Media, an entity o…

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themedialeader.com broke the news in on Wednesday, July 2, 2025.
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