Luxury brands are more expensive than ever. They’re telling you why they’re worth it

Luxury brands are more expensive than ever. They’re telling you why they’re worth it

London (CNN) — More than ever, high-end brands want you to know exactly how, and where, their goods are made. They are producing enormous glossy coffee table books showing white-coated workers hand-stitching products in glamorous workshops, and creating marketing campaigns…

The cost of looking expensive - Campaign Middle East

In 2025, luxury has never looked better. But in the pursuit of perfection, many luxury brands have sacrificed emotion, tension and truth. And the audience can feel it. Campaigns are cinematic. Renders are hyperreal. Voiceovers are velvet smooth. Every frame whispers ‘wealth’ – yet so much of it leaves us cold. We’ve mastered beauty, but somewhere […] The post The cost of looking expensive appeared first on Campaign Middle East.