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Lula 2002: Pregnant Women in Commercials Rethink Hope and Vote - 05/09/2026
Summary by Folha De S.Paulo
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In early October 2002, a few weeks before winning the presidential election, Luiz Inácio Lula da Silva (PT) exhibited on TV a propaganda that became an icon of the country's electoral marketing. Pregnant women dressed in white walked through a wheat field on a farm in the Maringá region, northwest of Paraná, under the strong sun and wind produced by megaventilators. Read more (09/05/2026
·São Paulo, Brazil
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