Louise Rathbone joins Football Australia

OFC Supports New Zealand Football’s World Cup campaign through High-Performance study visit in Australia

As part of ongoing efforts to strengthen football across the region and support its Member Associations in reaching new heights, the Oceania Football Confederation (OFC) is proud to support New Zealand Football’s coaching and staff development as they work towards various campaigns including the FIFA Men’s World Cup 2026. In a focused effort to build knowledge, challenge current practices… Source

Lousie Rathbone joins Football Australia

Lousie Rathbone joins as Football Australia as General Manager – Marketing, AFC Women’s Asian Cup 2026. She shared news of the consultancy role in a LinkedIn post on Thursday. Rathbone wrote: “This consulting role with Football Australia will see me lead the tournament’s marketing strategy – spanning brand, fan engagement, and conversion-focused ticketing campaigns – as we prepare to deliver one of the world’s biggest women’s sporting events on …

Louise Rathbone joins Football Australia

Louise Rathbone has taken up a consultancy role with Football Australia as the general manager of marketing for the AFC Women’s Asian Cup 2026.She was previously regional head of marketing at Cathay Pacific for five-and-a-half years, and is currently senior industry advisor to the Australian Centre for AI in Marketing (ACAM), a recently formed thinktank […]