Louis Vuitton Wins Logo Dispute, but Now Faces Customer Churn in China
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In China, Louis Vuitton's victory over the Molly Tea tea chain, at the end of June 2026, turned into a storm on social media. Between patriotism and consumerist anger, a simple floral logo made the sales of the luxury giant flicker.
Louis Vuitton has won a lawsuit in China against local chain Molly Tea, whose floral logo was too similar to the French brand's. But the victory has sparked a wave of criticism on social media and threatens to hurt the fashion giant's sales in the long run.
Molly tea has in the logo a flower that remembers very much one six symbols of the French brand, however the Chinese market did not appreciate the move.
For Louis Vuitton, this may just be a temporary setback as the wave of controversy gradually subsides.
The Suzhou Intermediate Court decided in early July. Louis Vuitton was right in his trial against Molly Tea, a Chinese tea and beverage chain founded in 2021. The brand has nearly 785 stores around the world. This article Louis Vuitton wins his trial against Molly Tea, its sales in China would fall sharply and appeared first on Luxe.net: Le magazine du Luxe et du savoir-vivre.
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