Lolita Lempicka Chooses Digital Audio with Place to Be Media and Audion - The Media Leader

The perfume house Lolita Lempicka has launched an immersive digital audio campaign, in collaboration with the media agency Place to Be Media and Audion, an actor in digital audio. With the ambition to increase its reputation among a young and feminine audience, the Lolita Lempicka brand has chosen a digital audio device, activated on the main music streaming platforms (Spotify, Deezer, Soundcloud, YouTube Audio), premium digital radios (BFM, RMC…