Gray Media Forges Advertising Pact with Madhive

Gray Media forges advertising pact with Madhive

(Stock image, Graphic by The Desk) Gray Media has entered into a strategic partnership with advertising technology company Madhive, expanding the broadcaster’s capabilities in audience targeting, campaign management and advertising measurement. The agreement announced this week gives Gray Media access to Madhive’s advertising platform and artificial intelligence (AI) tools as the broadcaster’s stations seek to enhance their offerings to local bu…

Local Station Giant Gray Media Signs Up With Madhive

Gray Media has made a deal to use Madhive to build more impactful campaigns for advertisers on Gray’s local TV stations.Gray will take advantage of Madhive’s locally focused DSP, as well as Maverick AI, its data intelligence capability.“At Gray, we’ve built our business on a commitment to innovation and collaboration. Partnering with Madhive aligns with our vision for the future of local media, providing the technology and insights needed to dri…