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Lipton Hard Iced Tea Taps Into Intergenerational Party Culture With “Don’t Retire the Party” Campaign for National Iced Tea Day – Marketing Communication News
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Lipton Hard Iced Tea Taps Into Intergenerational Party Culture With “Don’t Retire the Party” Campaign for National Iced Tea Day – Marketing Communication News
Boomer influencers Retirement House and millennial creator Cruz Corral unite for the love of the party In an age of generational side eye, Lipton Hard Iced Tea is cracking open a cold one and calling a truce. To celebrate National Iced Tea Day (June 10), the brand is launching “Don’t Retire the Party”—a bold, flavor-forward integrated campaign that unites Boomers and Millennials in the name of one shared passion: partying, ideally with a cold har
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