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Linear Still Dominates TV Ad Impressions, But Connected TV Gains In 1H 2025, Says iSpot
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Linear Still Dominates TV Ad Impressions, But Connected TV Gains In 1H 2025, Says iSpot
Linear TV is not dead. But the grim reaper–connected TV–is coming quickly.Traditional TV still generates an overwhelming 86% of a shrinking pool of TV advertising impressions, averaging nearly 17 billion impressions per day, according to measurement company iSpot’s new transparency report for the first half of 2025. All that reach remains valuable to advertisers, who spent $21.9 billion for those impressions, up 3.29% from a year ago. Primetime …
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