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Alpine Celebrates 70 Years of Lightness in a Tribute Film by BETC ÉTOILE ROUGE - Adobo Magazine Online
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In March 2017, Alpine presented the second A110 of the name, a sports coupe taking on the genes of the mythical Berlinette A110. An event, more than 60 years after its creation in 1955. An event welcomed by the specialized press and the buyers who make it the best sportsman in this award category. Eight years later, is it still interesting to offer an A110?
Antoine Bardou-Jacquet Keeps it Fast and Light for Alpine
Partizan director Antoine Bardou-Jacquet layers up vintage live-action and comic book-inspired animation in this rousing short film marking the 70th anniversary of French automotive brand Alpine and their remarkable racing heritage. Produced through agency BETC Étoile Rouge and backed by an emotional soundtrack from Paris audio house Start Rec, the three-minute film spotlights highlights in the history of the brand and its mantra that “lightness…
Alpine celebrates 70 years of lightness in a tribute film by BETC ÉTOILE ROUGE - adobo Magazine Online
PARIS, FRANCE – To celebrate its 70th anniversary, Alpine unveils an epic film created by agency BETC ÉTOILE ROUGE, retracing the history of a brand that, since its origins, has never stopped defending the same conviction: lightness is a strength. Alpine takes us back to its greatest moments: from the first nights spent lightening 4CVs in a Parisian garage in 1950, to the creation of the brand in 1955 and its participation in the Mille Miglia, t…
Alpine celebrates its 70th anniversary this year. For the occasion, the car manufacturer unveils a film designed with BETC Etoile Rouge. The campaign traces the history of the brand and its conviction: "lightness is a brand". The spot directed by Antoine Bardou-Jacquet (Partizan) revives the great ...
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