Lidl Ireland Launches `We Care Back` Campaign

Lidl Launches Backs Campaign to Raise €1m for Family Carers Ireland

Lidl Ireland has formed a new charity partnership with Family Carers Ireland, the national charity supporting around half a million family carers across the country. With a pledge to raise €1m over the next three years, funds raised by Lidl colleagues and customers will support the vital work of Family Carers Ireland which provides free supports and services to home carers across the country. As part of the initiative, Folk VML has created a tou…

Lidl Ireland Launches `We Care Back` Campaign

Lidl Ireland, in partnership with Dublin creative agency Folk VML, has launched a new campaign to coincide with National Carers Week. 'We Care Back' highlights that while caring for a loved one can be rewarding, it can also be isolating and difficult — with over one in eight people in Ireland providing unpaid care.