LG Ad Solutions Study Finds U.S. Consumers Turning to Streaming Amid Economic Uncertainty

Is the magic of cinema over? It’s a question that endlessly roams the seventh art industry, where users become more and more cautious in their spending because of economic uncertainty and prefer to watch movies through streaming platforms than to attend cinemas. This trend is reflected in the numbers. Streaming platforms like Netflix, HBO Max, Disney and Amazon Prime bill more than cinemas. Only at the end of 2024, on-demand video companies repo…

State of Streaming: As Uncertainty Mounts, Video Streamers Scale Back and Rethink Loyalty

This is only a glimpse of the data available to CivicScience clients. Discover more data. Cord-cutting soared during the pandemic and remained strong through inflation, but that momentum may be fading. As streaming starts to mirror traditional cable, with more platforms and rising costs, questions are growing about how consumers feel about their subscriptions. With tariff-driven price hikes looming, CivicScience data explores where sentiment sta…

Survey: 59% of US plan to stream more amid economic uncertainty

LG Ad Solutions, a specialist in advertising for Connected TV and cross-screen devices, has conducted a survey involving U.S consumers to understand how current economic conditions are impacting video streaming behaviour. The company found that 59 per cent of consumers are likely to stay at home more and increase their usage of video streaming services […]

LG Ad Solutions Study Finds U.S. Consumers Turning to Streaming Amid Economic Uncertainty

59% of Americans plan to stream more at home and cut back on out-of-home entertainment. Nearly 70% expect to stream more live events instead of attending in person. Over 65% plan to use more free, ad-supported streaming (FAST) platforms. LG Ad Solutions, the global leader in advanced advertising for Connected TV and cross-screen devices, conducted a survey involving U.S. consumers to understand how current economic conditions are impacting vi…